And putting together a playlist strategy is a great way to leverage this popularity and remain in touch with your clients during lockdown and beyond.ĭid we mention it’s free? While we recommend signing up for a Premium account ($9,99/month) to unlock all the features if you’re going to be using the account to actively listen to music, you can very well create a free account to start creating and sharing playlists. For Spotify however, it resulted in a 31% growth of their monthly active users. We’re thinking of the restaurant business, the brick-and-mortar retail sector, the arts and culture sector, and many more. For many businesses, it’s had negative if not catastrophic consequences on their bottom lines. It would be impossible not to mention the effects and consequences of the Covid-19 pandemic. Offering context-based or activity-focused playlist is a great way to offer quality content to your followers while passively engaging with them throughout their daily activities. People listen to music while they’re working, commuting to and from work, preparing a meal, having friends over, working out, cleaning your house, and various other activities. And what better way to connect with your followers than with music?Īn advantage of Spotify over Instagram and Facebook is the way in which you can engage with your community though music playlists even when they’re not actively interacting with the platform. Of those 25 hours, a third is spent listening to user-generated playlists.Īs traditional advertising is becoming less engaging for consumers, curated content has become a way for brands and organizations to break through their indifference. The streaming music service released numbers showing that the average monthly listening time of its users is 25 hours. The playlist creation feature is Spotify best way to engage with your audience. Naturally, brands are starting to notice and turn their attention to the potential of the platform. With a total of 286 million active users (as of May 2020), Spotify surpasses Snapchat and Pinterest (around 250 million each) and is at the heels of Twitter and Reddit (around 300 million each). While not a full-blown social platform, Spotify offers ways for users, including brands and organizations, to curate content and share it with others.

Why this is the perfect time to create a Spotify account for your business and start sharing playlists?

Sharing spotify account